EveryPlate AI Narrated Top Performer &. Iterations

Overview

The objective of this project was to take existing creator content and use an AI voiceover to make a new UGC video.

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What I worked on for this project:

• Wrote the script
• Used Eleven Labs for the AI VO
• Edited in Premier Pro
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I made 3 hooks and this video below ended up being the top performer in the account since May 2023 to December 2023 🤩

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Once I saw this was a strong performer, I had to iterate!

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The ways I iterated over the year:

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— Similar script with a new creator

— Static design thumbnails

— Statics with same creator and messaging

— Add early CTA graphic

— Blog style static

— Split screen

— New hooks

— Body rearrange optimization

— New script with creator talking to camera

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Below are some examples:

                                                                                                                                                                        Similar Script with a New Creator

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                                                                                                                                                              New Script & Footage - Creator Talking to Camera

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